It is important to keep in mind that it is the first thing your future client reads. The Executive Summary is a document that summarizes your offer. SEO & Sales Collaterals: how they can work together.How to respond to a request for proposal?.Sales Collateral & Digitalization: Why should your B2B sales content go digital?.The objective is to succeed in writing this integral part of your response to a call for tenders or commercial proposal. In this article, we will study the essential elements that must be included in your Executive Summary. Thus, it should encourage them to continue reading the rest, in the best dispositions! It also encourages them to decide whether or not they want to work with you. It is a very important sales collateral as it is theįirst words your prospect will read. The Executive Summary is placed at the very beginning of your offer, and summarizes in a few lines and visuals the key takeaways. In concrete terms, it is about summarizing your offer in a concise and visual way, to facilitate your prospect's decision process.

In this context, there is an essential element to master in order to make the difference: the Executive Summary. Bidding is by nature very competitive, and it is key to stand out.